Changing the Game

November 21, 2011 at 2:54 AM | Posted in Current Events, Sports, Travel | 2 Comments
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I’m proud to say that I was part of the thousands of people who attended the recently concluded 22nd Philippine Ad Congress. Being a Bicolano myself, the Ad Congress this year was special for me not only because it was my first time to attend but also because it was held in CamSur Watersports Complex. The CWC is a world-renowned tourist attraction in Bicol known for its world-class wakeboarding facilities. I always wanted to go there and perhaps try wakeboarding myself.

So imagine my excitement when I found out that I was going to be a participant in this year’s Ad Congress. It’s truly an amazing opportunity for me. Thanks to the company I’m working for now. I wouldn’t be there if it weren’t for them. I was in CamSur on the 17th of November with my boss and officemates until the 19th.

The three-day event was a flurry of various activities for me and my team. But we were there mainly to learn from the experts in media and network with colleagues in the industry. At daytime, we listened to the invited speakers such as social media guru Charlene Li and feasted on scrumptious dishes at lunchtime – with fun raffles all throughout. At night, we partied and networked with people and basically just had a good time.

One thing I learned while I was there: never drink too much at one party when you’re still going to attend an after party! Learned that the hard way…

The event was overflowing with swags and the official loot bag for the delegates was huge! I could barely carry it! There was also a trade exhibit, sports activities, a fashion show, fun games and contests, and dinner shows peppered with celebrities. What more could you ask for?

the delegate's official PAC22 loot bag

Unfortunately, I wasn’t able to try wakeboarding. Since all delegates got a free wakeboarding pass, my officemates and I thought of trying it out. Alas, we arrived too late at the obstacle course and there were already lots of people in the waiting list. If we were to wait for our turn there, we would probably be able to wakeboard late at night! Not a good time to enjoy it. And besides, it was our last day in CamSur. We held off with our wakeboarding pass til the end of the Ad Congress thinking we would still be able to enjoy it. Oh well, the free pass expires til February of next year. So there’s still an opporunity for me to wakeboard.

The Ad Congress this year was truly exciting, enriching, and with a lot of fanfare. Hopefully next year I can be a part of it again.

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